Xavier Blanc Baudriller

Spanning the physical and the digital, from services to products, vehicles, and built environments, my journey from Satama Interactive to Fjord, Granstudio, Pininfarina, and Theodo has shaped my approach to design and innovation: steered by outcomes, not driven by solutions.

Different contexts, same discipline and goals: I build, lead, and grow design organizations, from structure to culture, people, methods, processes and tools, to define, design, and deliver high-value and high-impact product & service experiences, while keeping costs, risks, and time-to-market in control.

From Finland to France and Italy, the clientele I’ve served ranges from startups to large corporations, globally, and across multiple sectors:

∙ Automotive: BAIC (CN), Togg (TR), Maserati (IT), Mahindra (IN)…
∙ Mass mobility: Alstom (FR), Benteler (DE), MOB (CH)…
∙ Personal & recreational mobility: Genny (CH), Vidde (SE), Oceanco (NL)…
∙ Consumer goods & retail: L’Oréal, Carrefour, Louis Vuitton, Kering (all FR)…
∙ Health: Masimo (US), UCB (BE), Bayer (DE)…
∙ Bank & insurance: BPCE (FR), BNP Paribas Fortis (BE), BBVA (ES), Generali (IT)…
∙ Telcos: Nokia (FI), Vodafone (UK), Turkcell (TR), Celcomdigi (MY), Rakuten (JP)…
∙ Infrastructure & energy: Vinci Airports (FR), Essent (NL), Engie (FR)…
∙ Equipment goods: Schneider Electric (FR), Zumtobel (AT), Bridgestone (JP)…

My key skills include:

∙ Design disciplines: User research, strategic design, branding & identity, service design, physical & digital CX & UX design, interaction design, industrial design, commercial interior design
∙ Product & innovation management: AI-augmented workflows, horizon 1-3 frameworks (competitive defense/challenge, market entry, product disruption, category creation)
∙ General management: Strategy, P&L ownership, budget management, organizational development
∙ Business development: Go-to-market strategy, client growth, commercial leadership
∙ People leadership: Multidisciplinary team building & scaling, coaching & mentoring
∙ Operations: Design Ops, partnership building & management, cross-functional teamwork, cross-cultural collaboration