Finnair
Uusimaa
Työpaikkakuvaus
Finnair is a diverse community of professionals who work ambitiously with a big heart and commitment. A strong safety culture is our priority and at the core of our everyday work, never taking it for granted. We are committed to doing our share in solving the climate challenge by determinedly following our science-based pathway to decarbonize our operations. We find meaning in our purpose: to enrich lives by bridging the world, and our identity and service mindset stems from our iconic brand’s Nordic heritage. Our values – Commitment to care, Working Together, Simplicity and Courage – guide us in everything we do.
We are now looking for a
CONTENT DESIGN LEAD
to lead the substance, work and people in the area of content design: Content Designers, Senior Content Designers and Lead Content Designers. In this role, you will support content designers in their roles . Your job is to ensure that your people have what they need to accomplish their job and succeed: training, mentoring, guiding, good work-life balance and frequent contact with you.
As an experienced professional in content design and digital content, the Content Design Lead will be the key contact to Product Managers, Design Lead and other roles supporting our digital development. You have a strong understanding of agile methods, working with digital development teams and developers. You ensure our products’ user interfaces follow the guidelines and principles of content design and represent our tonality and brand.
The Content Design Lead participates actively in the planning and execution of our content strategies, SEO strategy and content management system development. Your job also include s hands-on content designing and UX writing, terminology management and localisation management.
This position is located in Finnair HQ near Helsinki Airport or in Tartu, Estonia . The Content Design Lead works in the digital content management core team and reports to the Head of Content .
In this role, you will:
- Lead the entity of content design and its development at Finnair
- Act as a supervisor for Content Designers, Senior Content Designers and Lead Content Designers in two countries, aligned with Finnair’s Leadership Principles and Finnair Manager’s duties
- Acts as a supervisor for external consultants in Content Design
- Reach towards the targets of Brand and Customer Experience
- Design unit and Customer unit
- Prioritise requests, plan allocation and communicate with
- stakeholders across departments related to content design
- Participate actively in Digital Content Team management in total
- Train and mentor people on content design
- Design user-friendly, engaging, and strategic content and concepts with UX designers, developers, and other roles
- Represent content design in digital channels’ development and prioritisation, and in various other forums, together with Lead Content Designers
- Collaborate with various leaders in UX design, development, product management, customer experience, brand, digital sales and analytics
- Budget and handle the purchase orders for consultants in Content Design, together with Head of Content
Our expectations :
- 6-8 years’ experience in content design and UX copywriting across various digital touchpoints
- Minimum 5 years’ experience in digital touchpoints, comms, marketing on content
- Experience in working with digital services development, digital marketing or e-commerce
- Strong experience in working with content management and content design systems
- Knowledge of search engine optimisation (SEO) and using web analytics tools
- Experience in people leadership and supervisory
- Excellent self-leadership skills
- Excellent writing and verbal skills in English, Finnish is a plus
- Master’s Degree or equivalent from a relevant field (e.g., UX, design, marketing, communications, linguistics or journalism)
- Interest in adapting the iconic Finnair brand to the global markets with millions of monthly encounters
- Experience in AI in content design is seen as an advantage
Working at Finnair :
We offer you an exciting opportunity to work in the fast-changing aviation and international travel industry in a culture that drives and enables professional development and continuous improvement. You will be supported by internally highly rated supervisory work with modern leadership practices that we constantly develop.
We are happy to enable our employees to enrich their lives and fulfill their travel dreams by offering a wide leisure travel benefit. We also support the health and wellbeing of our employees through our own Sickness Fund insurance benefit, Epassi sport, culture, wellbeing or commuting benefit, gyms around the Finnair campus and activities organized by our hobby clubs.
If you are up for the challenge and excited to work in the world of aviation and travel, please submit your application with your CV,cover letter and salary expectation as soon as possible, but no later than Sunday, 1 June 2025. We will start going through possible candidates already during the application period.
Please note that the hiring process includes a pre-employment security clearance and a drug test.
If you need any additional information or have questions, please contact our Anna Suntio (Head of Content) by phone +358 40 7473250 on:
Thursday, 22 May between 16-17
Tuesday, 27 May between 16-17
Please note that we do not process applications submitted via email.
Our people are key to our success and the foundation that makes Finnair unique. We are committed to creating a safe work environment where all our people can thrive and succeed. We cherish diversity and strive to employ people with different backgrounds and experiences, to bring together multiple views to foster our business success. According to our employee survey, respecting diversity is at a high level in our work community. You are welcome to join Finnair as your authentic self.