Reija Pasanen

I am a Creative Lead and an Industrial Designer (MA) with over 20 years of design experience shaping the lighting industry and the built environment. I specialize in guiding multidisciplinary teams and creative processes in demanding projects that champion user-centricity (CX) and sustainable development. My core strength lies in merging strategic vision with agile service design to translate business goals into functional, lifecycle-optimized solutions. Thanks to my background as an educator, I am well-equipped for coaching leadership, which I use to support my team’s experts in their professional growth and in delivering high-quality design.