Susanna Nousiainen
- Fashion Design
- Textile Design
- Textile and Fibre Art
- Artist
- Uusimaa
Susanna Nousiainen Studio
- Novice
Master of Arts graduate from Aalto University and designer with over 15 years of international experience in surface design for mainstream brands in the US, UK, and Australia. My expertise also extends to visual strategy—I take products from initial concept to fully realized outcomes, covering design, production, marketing, websites, and sales. I create commercially viable concepts where artistic vision integrates seamlessly with AI-assisted workflows.
As a pattern maker, my work has been featured repeatedly in Vogue UK. One of my designs appeared in the costume design of the No Escape series, created for Roxy, while another pattern was featured in a music video by Delinquent Habits.
Experience
Work experience
Susanna Nousiainen Studio
Visual Strategist | MA Aalto University | AI in Marketing & Business
| Senior Surface Artist
Strategic Concept Design: Translating brand visual identity into collections, analyzing global trends, and creating commercially driven mood boards.
High-Level Surface Design: Creating hand-painted and digital patterns, technical repeat development (seamless repeats), and managing print processes across various materials.
Technical Product Development & SAP: Managing production specifications, color definition (Pantone), and coordinating supply chains within complex system environments.
Digital Workflow & AI: Leveraging generative AI in concept development and creating digital prototypes to ensure visual quality and speed.
International Stakeholder Collaboration: Presenting and selling visual concepts to global brands, and working closely across production and marketing teams.
2010 – present
Education
Aalto University
Master of Arts
2012 – 2014
Aalto University
Bachelor´s degree
2006 – 2009
Works
Art Apparel “Collection No.4″| Barcelona, Spain 2013 Boutique Collection
Conceptualized and launched a collection of hand-painted, one-of-a-kind garments debuted at the Paella Showroom in Barcelona. I personally executed every stage of the brand—from textile selection and artisanal painting to technical construction and visual marketing.
2015
Shopvida | Brand Launch & Art Direction
Created hand-painted original artworks strategically adapting them into a cohesive lifestyle collection. This project showcased the versatility of my surface art, translating fine-art motifs across diverse mediums—from soft goods and technical placement prints to high-end jewelry design 2015.
Collaborated directly with designer Elise Berger to bring high-end creative visions to life for a brand featured multiple times in British Vogue and Spanish Vogue 2012-14.
Womenswear: Editorial & Mainstream
Creating elevated surface art for womenswear, including Roxy /Uniqlo / Dynamite / Garage / RVCA / Archer Downsand / Shhhower cap / Walmart / Fleo / L´ urv / The Girl ANd The / Water / Casall / Perryellis / Knotsisters / BBDakota / Coldwaterkreeck / Wakingbee / Batik / Freedmoses / La Senza / Midoribikinis / Tajbysabrina / Waboba / Wakinbee / Clairebella / Greenvelope / Banana Republic / Houzz / Design Juices / ETC…
Complete visual and technical identity for “Collection No. 5,” overseeing the transition from concept to commercial reality.
Surface & 3D Pattern Design: Engineered custom surface patterns using 3D design techniques to create a unique, cohesive visual language for the entire collection.Technical Execution: Managed the end-to-end production process, including precision pattern cutting and high-end sewing of the “Total Look” garments.Brand Strategy & Marketing: Developed the marketing narrative including photo shoots, styling and visual assets to launch the collection, ensuring a consistent brand voice across all touchpoints.Commercial Sales: Led the selling phase of the brand, translating creative concepts into commercial results and managing client relationships. Collection was sold in Paella Showroom Barcelona.
Developing dynamic surface art for high-performance textiles
Creating elevated surface art for womenswear, includingRoxy /Uniqlo / Dynamite / Garage / RVCA / Archer Downsand / Shhhower cap / Walmart / Fleo / L´ urv / The Girl ANd The / Water / Casall / Perryellis / Knotsisters / BBDakota / Coldwaterkreeck / Wakingbee / Batik / Freedmoses / La Senza / Midoribikinis / Tajbysabrina / Waboba / Wakinbee / Clairebella / Greenvelope / Banana Republic / Houzz / Design Juices / ETC…